An agency is all about its team. Our pack is a collection of people coming from different walks of life. Engineers, photographers, poets, dancers, rock climbers, all make up the quorum. They bring with them interesting and fresh points of view, which reflect in the work that we do.

Group Pictures

Senior Management Team

Pankaj Acharya



Pankaj Acharya

Founder & Managing Director

An Engineering & Management Post Graduate with a rich experience of 15 years in the business of Advertising & Marketing Communications, Pankaj is a born entrepreneur to whom business comes quite naturally. He's a serial entrepreneur, and has also co-founded two more successful businesses: Saints & Warriors Communications Pvt. Ltd. and Fusion Events Pvt. Ltd. where he continues to play an active business- administrative role.

Along the way he has gained a reputation for sharp understanding of the human behavior, society and culture coupled with rich marketplace understanding. He has helped many a brand achieve great results.

Besides being on the Advisory board of other organizations and educational institutes, he has been invited to teach advertising and communication at various management institutes. He has also presented papers on Marketing & Communication at various Public forums & Conferences.

Rahul Vaidya



Rahul Vaidya

Co-founder & Director

An Engineering & MBA Graduate, Rahul is the managing partner and heads the business function. Known for his ability to take forward the integration of creative ideas into all brand touch-points seamlessly,Rahul leads the client interface team from the front,hands on.

Rahul, along with his domain knowledge also brings his brand operations and process skills on the table. In his rich work life of 15 years, he has successfully nurtured brands including Eicher Motors, Bajaj Auto,Tata Indicom, Dainik Bhaskar and Star Plus among others.

He is the President of Indore Advertising Agencies Association and is also active with CII – YI, Indore Chapter and Indore Management Association.

Rohit Bindal



Rohit Bindal

Director

One of the founding members, Rohit is a management graduate in advertising and independently leads the client interaction team and the media planning & buying functions.

A great operations and relationship person,Rohit is easygoing and down-to-earth with a practical approach towards work. He also actively contributes to business planning and handles client interactions of Fusion Events.

Rohit is also a visiting faculty at International Institute of Professional Studies, Indore, where he loves teaching advertising.

Arvind Pal Singh



Romeen Yarkhan

National Creative Director

A person with very strong credentials. A chilled out guy. A team player. Romeen leads the creative teams in Purple Focus group from the front.

In his 18 years of illustrious career, he has occupied senior creative positions with Lintas, HTA, McCann Erickson, M&C Saatchi, iB&W, Draft FCB Ulka and Everest and has contributed in success stories of brands like ITC Classic, Philips, Red & White, Cavenders, PCL Computers, Rotomac Pens, Pan Parag, Maruti Suzuki, Nestle, LG, Xerox, Sunsilk, Close up, DeBeers, Johnson & Johnson, Boots, Skoda, Jet Airways, Tata Motors, Tata Docomo, Tata Housing, Parle foods and Zee Entertainment. He has also been a Creative Director at Max Advertising in Indonesia and hence brings the strength of international exposure.

Romeen is creatively very focused, logical in his approach and believes in power of simplicity and single-minded and result oriented brand communication. An award winner himself, He has also been a judge at Abbys twice over, apart from being a judge at various other national and international forums.

Romeen is based out of our Mumbai office.





Ashish Upadhyaya

Executive Director

A great people's person, Ashish is a strategic planner by nature and all his planning has consumer orientation. Along with being a brand strategist, Ashish also leads the client interface team and is in charge of Delhi operations.

Ashish has 18 years of rich work experience across categories, clients, markets and agencies and has had stints with Everest Delhi, RK Swamy BBDO, Hyderabad,Touchstone Mumbai & Grey Kolkata. His last stint was as Group Business Director with Mudra,Delhi.

During his career span some of the brands he has contributed to include Mercedes, Rotomac, Red & White, Satyam Computers, RTDC, JK Laxmi Cement,Bajaj, Ramoji Film City, Tata Indicom, Zee Jagran, Safal and Hamdard.

Recently, Ashish has also started honing his skills in digital advertising and is championing its cause at Purple Focus.

Alok Tilwankar



Alok Tilwankar

Founder & CEO

Alok, is CEO of Fusion Events, the events and activation company. A great team leader, Alok is very level headed, objective, and has an allinclusive style of business operations.

With more than 15 yrs of experience across the country, he has staged & guided numerous national level events, exhibitions, conventions,conferences and road shows for brands like Zee TV, Eicher Motors, Radio Mirchi, Big FM,Himalaya, Star Plus, Star One, Dainik Bhaskar,HDFC Standard Life Insurance and BAJA among others.

Over a period of time, Alok has earned the reputation of an event promotions expert for his keen insight and in-depth knowledge of events and activation and is regularly invited to speak at various seminars and forums.

Mohit Bhargava



Mohit Bhargava

Co- founder & Director

Mohit holds a Masters in Business Administration from Mumbai and a degree in law as well. With more than 10 years of experience, Mohit with his perseverance and problem solving skills is a master in event planning and resource management.

A team player, Mohit has a great eye for detail and sound knowledge of execution of events. He doesn't buckle under stress and enjoys the reputation of 'events-champion'.

Currently, Mohit is in charge of Indore operations of Fusion Events handling planning, logistics and deliveries.

Mohit is also regularly invited to speak at various seminars and forums.

Mahima Sharma



Mahima Sharma

Executive Producer

A management graduate in advertising,Mahima heads Purple Production - the company's film production arm. With 10 years of rich experience behind her, Mahima is very well versed with all the nuances of film production.

Known for her never-say-die attitude,resourcefulness and commitment to results,Mahima has served in the past as an Assistant Director for movies, serials and Ad films with various production houses in Mumbai.

A people's person, Mahima is very meticulous in her work and has a hands-on approach towards business.