Top n Town
Positioning Top N Town Ice Cream
Top N Town is a significant regional mass ice cream brand in Central India.
With an ambition of establishing a nationwide presence the mandate for developing a sharply defined brand personality and message was given to us.
Being an impulse purchase and an indulgence, consumed primarily as a treat, all ice cream communication revolved around celebration, fun and good times with friends & family.
On deep analysis we discovered that ‘personal reward & indulgence’ as a brand platform was a possibility. The challenge was to articulate it in a manner that would resonate with the current ‘me first’ generation yet not sound selfish.
Hence ‘Love Yourself’