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Eicher Tipper

Eicher is a force in the Light Commercial Vehicles (LCV) category and is renowned for its fuel efficient LCV’s. However it was not in the consideration set of Heavy Commercial Vehicle buyers owing to legacy issues and deeply entrenched HCV brands.

In order to generate leads from small fleet owners for Eicher Terra range of tippers we devised a campaign that appealed to the innate human desire for betterment and progress in life.

The press and outdoor campaign was successful in it’s objective and generated the much needed enquires for the brand.