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Tyre Sidewall Art Design Contest

For the farm equipment tyres that they export to the US and European markets, CEAT wanted sidewall designs that reflected the contemporary tastes of these markets.

Instead of hiring a design firm from these markets to do the job, CEAT decided to trust the ‘judgment of the crowd’ and engaged our services to design and conduct a crowd-sourcing design challenge amongst the design communities in US, UK, Canada, Italy, Poland, France, Germany, Spain and Russia.

The entire challenge was conducted online. It was open for participation from 22nd June to 11th July 2015.

The challenge reached over 20,000 designers and we received over 200 qualified entries from which the client chose the winning entries featured above.